How To Successfully Plan A Fundraising Event (Part 1)

By September 11, 2018 No Comments

Are you thinking of planning a Fundraising Event and don’t know where to start? Well, you’re in luck because in this article, you’re going to learn how to successfully plan a fundraising event to help you source the funds needed for that project.

Planning the Time

To get started on your fundraising strategy, your first task should be to plan well ahead of time. Advisedly, it’ll be wise to set a date for your fundraising event, at least, three months ahead and begin to plan from now. That way, you can line up every other logistic and strategic plan form this post appropriately.

Fundraising Goal

Good planning is built on clearly defined and laid out goals. Now that your timing is set, it is wise to set some purpose to your event. Be sure to determine whether the event would be a purely fundraising event or it has some other undertones attached to it. This would help put every other piece of the jigsaw puzzle in proper place.

Answer some Important Questions

At this point, the plan is becoming a bit clearer than when you first started off. What you need to do now is to answer some salient questions that would set you up.

Questions like: What type of fundraising event are you planning to hold? Will it be a lunch with sponsors, dinner with invited guests, a gala, a concert, an art exhibition or even a 5km fun walk? Where would be best to host your event? Can your budget fund the venue? Who are your target audience? Invited guests, general public, industry experts, government officials, family relatives, work colleagues? Would there be food on the day of the event? If yes, what kind?

Also importantly, would you need a team of volunteers or you can handle it yourself with a few helpful hands from family? These and many more are some very important questions that, if answered properly, can get you started less tediously.

Put Together Your Team

Next, you want to put together your team of volunteers, helpful family hands or however else you can get assistance. Team work, they say, makes the dream work. With more hands on deck, you can delegate tasks to people and get things done faster and more efficiently.

For some, it can be constituting a “host committee” and with one or more chairpersons who can be wealthy donors, business leaders, local celebrities, influencers, etc., and who’ll be responsible for  donating substantial amounts to the event as part of motivation for others to follow suit.

Have a Budget

Since we’re talking money, it shouldn’t come as a surprise that you do not have enough funds at hand. After all, that’s why you are planning a fundraising in the first place. This is the more reason why you need a budget that is cost-effective.

First, you should have a target for the expected income from donations. Afterwards, you should list all the expendables as realistically as possible to be followed by their corresponding costs. For instance, you can include; event staff (volunteers et al), venue, rentals, catering, entertainment, utilities, transportation, logistics, and anything else that will be required to make the event a success.

Generally, your budget should take consider your fundraising goal, income target, ensuring that you raise that amount above and beyond all expenses. You should also consider unforseen costs in your budget.


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